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    IDENTITY DEVELOPMENT CASE STUDY :

    LIBERTY BARBECUE

    PIXEL TO PRINT DESIGN LLC

  • LIBERTY BARBECUE

    RESTAURANT

    ARLINGTON, VA

    Brick & Mortar

     

    smoke-house centric menu and beverages set in eclectic community

    LOGO GOALS

    • Versatile across many different sign media

     

    • Timeless, clean, modern

     

    • Cooperative with other portfolio concepts

  • Logo Progression

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  • Final Logo

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  • Logo Variations

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    These variations allow the logo to display well on various print media at the restaurant, both indoors and outdoors. : painted brick, printed signs, glass decals, to go packaging, and printed marketing collateral.

  • Website

    Collaboration between client and their chosen website host to integrate new identity design qualities.

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  • Versatile & Legible

    This logo can be applied to many different surfaces, while still retaining its legibility and detail. Here it is shown on the brick exterior. The stencil style application fits with the casual barbecue concept.

  • Supporting Assets

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    PATTERN

    Flexible pattern that can be placed on menu covers, event promotions, website, and more.

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    ALTERNATE LOGO OPTIONS

    The circular logo is great in most scenarios, but the horizontal lettering option offers additional flexibility while staying consistent with the overall identity.

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    COMPLIMENTARY COLOR PALETTE

    Color is a strong tool when used to highlight menu details. These colors are also used on wayfinding signs, marketing collateral, and throughout the dining room to tie everything together.

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    PACKAGING

    The logo design also needed to function well on to go packaging. Shown is an example of the bold header type in contrast with the serif body copy, on stickers for house-made barbecue sauce.

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    MARKETING

    Liberty Barbecue opened their business strong by printing business cards, take out menus and event flyers to help spread the word about their grand opening.

  • Liberty Barbecue Logo Development Summary

    1

    CREATE A VERSATILE MARK

    The exterior signage was crucial to the restaurant wayfinding, and was the benchmark for the logo layout and proportions. The logo also scales down well for apparel and hand held prints.

    2

    COOPERATE WITH PORTFOLIO

    It was important to the owners to forge a connection between their existing brands (tavern, brasserie, and cafe) and this new concept, but also allow the new concept to stand alone confidently.

    3

    EXPAND THE BRAND

    The logo design served as the foundation to build the menu design and coordinating marketing materials for the restaurant.

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    Identity Development / Logo Guide / Menu Development / Marketing Collateral / Apparel Imprint Design / Website Design

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    Identity Development /

    Logo Guide / Menu Development / Marketing Collateral

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    Identity Development / Logo Guide / Marketing Collateral /

    Apparel Imprint Design

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